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Client Welcome Guide

SIMPLISTIC - NATURAL - TIMELESS

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I am so excited to take this journey with you to photograph your gorgeous growing family!

Why I do what I do...

Newborn and baby photography is incredibly close to my heart. It's such a short time in our babies lives, and its crazy how quickly our babies change. When I started newborn photography I knew I wanted to focus on what I truly wanted to remember about my own babies. As a mother I knew that by really capturing all that is special about babies and the connection their families have with them, with leaving out all the unimportant stuff was the way to go. In turn I created a session style that is true to me and adored by every parent that comes to me to capture their beautiful growing family.

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Nothing to wear for your session?

 

I've got you! I have many beautiful dresses for mums and little girls in different sizes available to wear for sessions. I even have a few boys outfits! I like the session to be as worry-free as possible. All outfits are figure flattering and match the all white sessions perfectly!

Newborn

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What to expect and how to prepare for your session.

Hi, I’m Emma 🤍
I’m so excited to welcome you into the studio and capture this incredibly special season for your family.

With a new baby on the way (or already here!), things can feel overwhelming — but your photography session doesn’t need to be. Below is everything you need to know to feel relaxed, prepared, and confident going into your newborn session.

 

Before you arrive

• Dress your baby in a zip-up onesie without a singlet. This allows us to undress them gently and keep them settled.
• If possible, feed your baby just before the session. If not, that’s completely fine — you’re very welcome to feed on arrival.
• Babies often feed 2–3 times during a session, which is completely normal and expected.
• If you use a dummy, I highly recommend bringing it. Sucking helps babies relax and settle beautifully during posing.

What to wear

• You’re welcome to use my client wardrobe, which includes dresses for mums, outfits for siblings, and rompers for toddlers.
• If wearing your own clothing, soft white and neutral tones photograph best in my all-white studio.
• Please wear white or nude underwear if using the client wardrobe, as darker colours can show through.
• Dads photograph beautifully in tan chinos with a white or neutral shirt (linen or knit works well).
• Avoid black or strong colours, as they can cast unflattering tones onto skin.

In the studio

• The studio is kept warm and cosy for your baby, so dressing lightly will help you stay comfortable.
• Sessions run for 2–3.5 hours, so please avoid scheduling anything immediately afterwards — there’s no rush here.
• Sessions begin at 10am or 11am. Arriving on time helps us make the most of your baby’s natural sleepiness.

Siblings

• If possible, arrange for siblings to be picked up after their photos are taken.
• Bring non-messy snacks (sultanas work well) for little ones.
• Please arrive with clean hands, feet and faces, as siblings are often photographed barefoot.

A few final notes

• Simple, clean nails are best, as hands appear in many images.
• A bath or gentle massage before the session can help some babies relax — but please don’t stress if it doesn’t happen.
• Most importantly, relax and enjoy this time. Watch, rest, scroll your phone — whatever feels good. I’ll take care of the rest.

Maternity

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Pregnancy, a truly amazing experience. The start of your journey to parenthood begins when you fall pregnant, and so does this new chapter of your life. Capturing the story starts right here. 

Studio Sessions​

I have a beautiful range of white dresses and robes to use during your studio session. Please ensure you wear white bra and undies (lacy looks best).

Partners and children are included. Please bring snacks for your children such as sultanas that they can eat while I capture images of you alone. 

Husband / partner dress in a white top/ linen shirt and chinos. I have some dresses for little girls up to size 5, and some outfits for little boys under 4. Please discuss use of outfits prior to the session.

Outdoor Sessions

 

Dress in earthy, neutral tones as they really compliments the location. Wearing distracting patterns, matching outfits or clashing colours can really distract from your beautiful faces and the moment.

Family sessions are held at sunset and the sun disappears very fast, so make sure you arrive on time so we don't run out of light.

Try not to stress about kids being kids during the session, embrace their beautiful little personality and I will capture it. It's important that the children are happy and excited when they arrive to chat about what we are going to do before you arrive.

Baby, Milestone & Family

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What do expect and how to to prepare for your session

 

Baby sessions are ideal for babies 6-12 months of age. This session, like all my studio sessions is done in my Endeavour Hills home studio in south east Melbourne just off the Monash fwy, and goes for up to an hour. The session starts with some beautiful natural family portraits, then focusses on baby incorporating some beautiful wooden toys for your baby to play with and explore.

 

Please bring something that comforts your baby such as a lovie or dummy and dress them in a simple white legless onesie. If you don't have one, you can use one from my client wardrobe. I recommend you bring your baby's drink bottle, a snack, a clean nappy and comfortable clothing to change into after the bath. 

If you are joining your baby for photos, please dress in either white/ earthy tones/ soft florals, and avoid clothing with signage/ stripes/ poka-dots. Please remember to come photo ready too and have clean neat fingernails. I have a beautiful range of white dresses and robes to use during your studio session. Please ensure you wear white bra and undies (lacy looks best).

Husband / partner dress in a white top/ linen shirt and chinos. I have some dresses for little girls up to size 8, and some outfits for little boys under Please discuss use of outfits prior to the session.

Shoes are not worn in my studio.

If older siblings are joining in for a couple of photos, I will make sure to take those photos first, so that the older kids can just relax for the rest of the session. I recommend bringing a snack for them as well because bored kids are hungry kids. 

CAKE SMASH

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Cake Smash sessions are a fun way to celebrate a first birthday

 

My cake smash sessions are simple and elegant, and keep all the focus on your beautiful baby without lots of distracting props. Cake smash sessions start with family portraits, some play time with some beautiful wooden toys, then the cake smashing, and finally finishing off a splash in the bath! Babies love it! It really is just the perfect way to celebrate turning one. These sessions are not only so much for your baby, but also so much fun to watch! 

What do expect and how to to prepare for your session

Cake smash sessions are done when your baby is between 10 and 11 months of age, so that the photos are ready and printed in time for your baby's first birthday. This session, like all my studio sessions is done in my Endeavour Hills home studio in south east Melbourne just off the Monash fwy, and goes for up to an hour.

A small semi-naked cake will be supplied with your session. If you suspect your baby has allergies, please bring your own cake. I recommend a white semi-naked cake ( like those in my photos) no more than 5 inches wide and roughly 8-10 inches tall, with simple cream icing as babies don't need sugary icing. Coloured cakes are simply NOT ALLOWED in my studio due risk of staining my white floor and outfits. 

 

Please bring something that comforts your baby such as a lovie or dummy and dress them in a simple white legless onesie. If you don't have one, you can use one from my client wardrobe. I recommend you bring your baby's drink bottle, a snack, a clean nappy and comfortable clothing to change into after the bath. 

If you are joining your baby for photos, please dress in either white/ earthy tones/ soft florals, and avoid clothing with signage/ stripes/ poka-dots. Please remember to come photo ready too and have clean neat fingernails. I have a beautiful range of white dresses and robes to use during your studio session. Please ensure you wear white bra and undies (lacy looks best).

Husband / partner dress in a white top/ linen shirt and chinos. I have some dresses for little girls up to size 8, and some outfits for little boys under Please discuss use of outfits prior to the session.

Shoes are not worn in my studio.

If older siblings are joining in for a couple of photos, I will make sure to take those photos first, so that the older kids can just relax for the rest of the session. I recommend bringing a snack for them as well because bored kids are hungry kids. 

I can't wait to meet you!

FAMILY

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What do expect and how to to prepare for your session.

 

STUDIO SESSIONS

White and neutral tones are a no brainer when it comes to studio sessions. Please avoid clothing with signage or distracting prints. Distracting patterns, matching outfits or clashing colours can really distract from your beautiful faces and the moment.

I have a range of white dresses to fit different shapes and sizes that can be used during the session. Please wear white bra and undies if wearing dresses from my client closet.

Husband / partner dress in a white top and chinos. I have some dresses for little girls up to size 8, and some outfits for little boys under 4. Please discuss use of outfits prior to the session.

Please come photo ready with clean faces and nails.

Try not to stress about kids being kids during the session, embrace their beautiful little personality and I will capture it. It's important that the children are happy and excited when they arrive to chat about what we are going to do before you arrive, make out it like its going to be so much fun.

OUTDOOR SESSIONS

 

Dress in earthy, neutral tones as they really compliments the location. Wearing distracting patterns, matching outfits or clashing colours can really distract from your beautiful faces and the moment.

Family sessions are held at sunset and the sun disappears very fast, so make sure you arrive on time so we don't run out of light.

Try not to stress about kids being kids during the session, embrace their beautiful little personality and I will capture it. It's important that the children are happy and excited when they arrive to chat about what we are going to do before you arrive, make out it like its going to be so much fun.

Studio located in Rowville. South East Melbourne.

Endeavour Hills, Knoxfield, Lysterfield, Ringwood, Camberwell, Chadstone. Mornington Peninsula, Berwick, Ferntree Gully, Brighton, Wheelers Hill, Balwyn, Melbourne, Doncaster, Pakenham, Wantirna, Red Hill. 

WORKING HOURS

Monday - Friday 10.00am - 2.30pm

Saturday by special request only.

Sunday: CLOSED

© 2025 EMMA FAY |MELBOURNE NEWBORN |FRESH48|BABY|MATERNITY|FAMILY PHOTOGRAPHER|AUSTRALIAN PORTRAIT ARTIST |PORTRAIT DRAWING |

emmafayphotography@outlook.com

 

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